Creative Direction | Identity Design | Brand Standards
The Seville, San Clemente, CA
The Seville will bring assisted living and memory care to San Clemente, CA. Our image criteria for the new identity was to visually capture the essence of living near the California coast and to project an identifiable mature and vibrant brand personality to our well-educated, high-income target demographic with a “Tommy Bahama” sense of coastal fashion.
The Marisol, Hunington Beach, CA
The Marisol will provide the full continuum of care to Hunington Beach, CA. Our image criteria for the new identity was to visually speak to the origin of the selected name, The Marisol, which is a combination of the Spanish words for “sea” (mar) and “sun” (sol), while capturing the essence of the location near the Pacific Ocean.
The Vered, Dublin, CA
The Vered will bring assisted living and memory care to Encino, CA. The logo image goals were two-fold: Provide a visual cue to the Hebrew meaning associated with the community’s name – “rose.” Present an art deco design personality that aligns with the old Hollywood interior design theme developed by its designers.
The Whitford, Dublin, CA
The Whitford will provide the full continuum of care to Dublin, CA. Our image criteria for the new identity was to maintain consistency with Momentum Senior Living’s circular, organic brand family design aesthetic as seen in their other California senior living communities’ logos, while also presenting a casual and approachable personality that aligns with the development’s architecture.
We can work with you on a single project or execute an extensive integrated brand program encompassing multiple levels of design communication. The work we do is defined by the results you seek.
Contact us today to schedule a time to discuss your needs.